Using Viral Marketing to your advantage

Creativity

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so much competition and rivalrygoing on, every method of marketing must be employed and utilized to its full potential. It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many web sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing. While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business.

Viral Marketing Overview

Viral Marketing is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, whichone may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it. They will open it and read it.

Many companies offer incentives such as discounts and rebates when you help in spreading their message. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with. If you are selling a product or service then you should attach an affiliate program to it. People love getting paid and money is the best incentive to get people to pass on the word about your site. The truth is an affiliate program can be the best and most powerful form of viral marketing.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that is potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence. Many businesses are catching on to the effectiveness of Viral Marketing. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead of your competition.

Viral Marketing is also very low cost that not investing in it could be downright business suicide. All it takes is a great idea, a good addicting game, a funny story; many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie “The Blair Witch Project”? Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize this scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures. Click here to grab the most comprehensive report I’ve ever read on viral marketing.