Benefits of Nokia Lifeblog

Consumers

Nokia Lifeblog provides a simple method of capturing your daily experiences and unforgettable moments, like a child’s birth or a friend’s wedding and storing them all in one place. The memories you want to share can be easily posted to the web. The blogs can be accessed by the family, friends and colleagues via a password-protected area, or can be available for general access. These options can be selected when setting up online account.

Mobile Operators

Moblogging is a compelling new application for operators to offer their customers, and it will further drive data traffic and increase ARPU. There is also revenue potential in hosting moblogs. Moblogging encourages customers to use the advanced functions of their handsets such as the camera and video recorder.

Mobile blogging providers

Blogs are unique modes of communications. Nokia has been working on the development of the ATOM standard to enable more blogging service providers such as SixApart to offer mobile blogging with the Nokia Lifeblog.

Figure 5. Record Life - Enjoy Life- Share Life - with Nokia Lifeblog

The key Nokia Lifeblog players

Nokia – Nokia’s prime focus is to connect people using mobile communications. Nokia developed blogging clients for advanced smart phones to enable people to capture and share those precious moments, to provide conversational content and memories that fit into the pocket - and can be viewed by friends, family and colleagues.

Nokia believes that the more you have, the more you share. Advanced smartphones with blogging clients grow the amount of shareable content. Mobile and PC blogging complement each other, with proper integration driving more usage than mobile or PC alone. Six Apart –Six Apart is the largest blogging service provider.

Nokia Lifeblog is compatible with Six Apart’s online services LiveJournal and TypePad. LiveJournal is one of the leading online journal communities, and is expected to have 7 million users by the end of May. TypePad is among the largest hosted web publishing platforms. For more information, go to www.nokia.com/lifeblog.